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The Jalisco Avocado Congress: Innovation and Sustainability for a Growing Industry

The highly anticipated Jalisco Avocado Congress returns for its 8th edition, bringing together producers, exporters, technicians, and researchers to promote the development of this industry. From August 28th to 30th, the event will take place at the Ciudad Guzmán Fairgrounds in Jalisco, promising to be a space for learning and collaboration in addressing the current and future challenges of avocado production.

With great anticipation, the Jalisco Avocado Congress returns, bringing together the combined efforts of all sectors of the avocado industry. This crucial event for the sector aims to address the ongoing challenges that threaten production, such as the impact of climate change, pests, and diseases. The Organizing Committee has recognized the need for experts to share their knowledge, facilitating the introduction of technological improvements in avocado cultivation and packaging. This congress is not only a learning forum but also a vital space for the exchange of ideas among all stakeholders.

The academic program for the 8th Jalisco Avocado Congress 2024 has been carefully designed around seven thematic areas that are fundamental to the industry's development: Environment and Climate in Production, Future Rootstocks and Varieties, Efficient Water Management, High-Density Planting, Orchard Management, Machinery and Equipment, and Marketing. Each of these areas represents a significant opportunity to improve and optimize every aspect of the avocado production chain, from cultivation to marketing, thus ensuring the industry's sustainable and competitive development.

In addition to the academic program, the Congress will feature Mexico's largest avocado trade show, offering attendees the opportunity to discover the latest innovations and technologies available on the market. The event, taking place from August 28-30 at the Ciudad Guzmán Fairgrounds in Jalisco, invites all interested parties to be part of this unique experience, where the Mexican avocado will be the undisputed star. This gathering promises to be a catalyst for growth and development, solidifying Jalisco's position as a leader in Mexican avocado production.

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