Click here to go directly to the content

Avocado prices in the US are falling as Mexico strengthens its dominance

The US market closed week 34 with an estimated total of 1,539 truck and container arrivals. This figure represents a slight decrease of 3% compared to the previous week, although it remains 8% above the same period in 2024, reflecting strong demand.

The distribution by origin again shows Mexico's dominance, capturing 73% of the market. Peru came in second with 13%, followed closely by California with 10%, and further behind, Colombia with 3%. Compared to last week, the most notable changes were in Peruvian shipments, which fell by 32%. California, in contrast, managed to increase by 10%, although analysts point out that its season is already beginning to show signs of decline. Colombia, meanwhile, remained stable.

The other side of the coin was prices, which continued their downward trend. Sizes 48 and 60 were the hardest hit, with reductions of 13% and 12%, respectively. Size 70 fell by 8%. Size 48 deserves special mention, as it dropped below $2 per kilo, a level not seen for several years and which even places it below sizes 60 and 70.

Despite this pressure on prices, Mexico is maintaining a strong performance this season. Antonio Villaseñor highlighted that exports have grown by 30% compared to the previous season, marking a promising start, even though they face competition from other countries.

Regarding markets for Mexico, Villaseñor noted that Canada and Central America have begun to pick up speed. Shipments to the rest of the world remain limited.

You can find the full details of this article and more in the Avobook Premium Report . Subscribe now at avobook.com

Tags

Related articles

South Africa adjusts its strategy to maintain its place in Europe
South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

View more
Sigfrido Fruit, the premium avocado that is conquering Europe
Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

View more
The Jalisco Avocado Congress 2026 will bring together global market leaders
The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

View more