The global avocado market continues to expand, and Hass Brasil is taking a decisive step with the opening of its first Packing House, scheduled for February 2026. The project marks a new chapter in the company's history and reinforces Brazil's role as a strategic supplier of the fruit to the world.

Seven years of experience to innovate in a new chapter

“It’s been seven years of intensive work in Hass Brasil avocado production, with 85 hectares irrigated and GLOBAL GAP and GRASP certified, guaranteeing good agricultural practices, as well as traceability, food safety, and sustainable technologies, in Bauru (SP),” says Dora Sampaio, owner and commercial director of Hass Brasil, with emotion and satisfaction. Together with her sister and partner, Clara Sampaio, marketing director, she celebrates the beginning of a new and significant chapter in the company’s short history: the inauguration of the long-awaited Hass Brasil Packing House in February 2026.

“We decided to invest in a packing facility to guarantee quality throughout the entire operational chain, from the field to our special and demanding clients in both the national and international markets,” the sisters explain. With a significant investment, the 2,400 m² Packing House, strategically located in the urban area of Bauru, within a business park, will feature a structure compatible with Hass Brasil's quality and integrity standards. It will combine diverse technological resources and, most importantly, human capital with strong ethical principles and values, to be the reliable and sustainable link between Brazilian avocado producers and business partners worldwide.

In this regard, the Packing House, in addition to handling Hass Brasil's own production, will receive fruit from several small and medium-sized producers through strategic alliances, also offering specialized technical advice on field management. Currently, several field research projects, coordinated by consultant Aloísio Sampaio, an agronomist and associate professor at UNESP, are underway in collaboration with BioAtlantis, BioSolução, Aggroon, BR Algas, and Netafim, focused on improving fruit set under adverse weather conditions during flowering. Another important study, in collaboration with Allesbeste, is evaluating the phenology and productivity of the Maluma variety under the climatic conditions of Bauru. With these initiatives, Hass Brasil is innovating in a process where everyone benefits: producers, processors, marketers, and buyers.

Strategic location and highly modern structure

Two factors guided the choice of location for the Hass Brasil Packing House: proximity to the workforce and the Bauru Dry Port, as Dora and Clara explain. “We opted to set up the packing facility in Bauru's Industrial District I, where worker availability and access are easier. This allows us to operate during the February-to-July season, with multiple shifts and even weekends. The customs facility, or 'Dry Port,' operates efficiently, with integration between professionals from the Ministry of Agriculture, Livestock and Supply (MAPA), the concessionaire, and the Federal Revenue Service (Receita Federal), resulting in significant improvements in logistics and shipping, making it a benchmark for the export of fruit produced in São Paulo, Paraná, and Minas Gerais.”

In terms of infrastructure, the Hass Brasil Packing House will feature a truck scale, as well as ten loading docks for fruit. The imported sorting equipment, with an average capacity of seven tons per hour, will include a scanner equipped with state-of-the-art software and artificial intelligence capabilities, enabling efficient and dynamic calibration and classification by category. Another key feature is the cold chain, which will include a California-style cooling tunnel and spacious cold storage chambers with automated controls and remote monitoring.

More than a business, a mission

Marketing will continue to be handled by Hass Brasil Exportadora, which has been successfully operating in the market for several years. The decision to open the Packing House in 2026 stems from the pursuit of efficiency and quality in post-harvest handling, coupled with the accelerated growth of Hass avocado production in Brazil, which is expected to double or even triple in the next two to three years. Aware of this increasing supply and concerned about its own production's absorption capacity, the company decided to take on this new challenge, which will undoubtedly represent a strategic alternative for growers.

It is important to highlight that, given its principles and its status as a medium-sized avocado producer, Hass Brasil will always prioritize its rural partner producers, who will have priority in processing their fruit throughout the harvest season, from February to July. The idea is even to treat its own production as just another part of this network of partners.

At the other end of the business are the partners and importers from Europe —the Netherlands, Spain, England and Germany— and from South America, such as Argentina, Uruguay and, more recently, Chile, in addition to Japan, which opened its market to Brazilian avocados in 2025.

“This relationship of trust, transparency, and respect between the parties involved is fundamental for credibility and for strengthening ties that transcend a simple business transaction. With this in mind, Hass Brasil aims to bring high-quality avocados from Brazil to the world—with a distinctive accent and without borders. Keep looking for us!” Dora and Clara conclude.