From March 25 to 27, 2026, Quito will host the 5th International Avocado Congress, an event that will bring together producers, exporters, researchers, government officials, and companies involved in the avocado value chain. Organized by GlobalForum and to be held at the Eurobuilding Hotel, the event has established itself as a key technical and commercial platform for analyzing the challenges and opportunities of an industry that continues to expand in the region.

The program includes keynote lectures, technical panels, networking opportunities, and a specialized trade show, with the aim of facilitating knowledge exchange and strengthening the sector's competitiveness. In its various editions, the congress has addressed topics related to production innovation, plant health, sustainability, and market development, establishing itself as a key meeting point for the various stakeholders in the industry.

For companies that have supported the event's growth, the congress also plays an important role in connecting the sector. Santiago Pinto, director of Interanza, explains that the company has participated consistently since 2022, primarily in areas related to markets and sales.

“We will also be participating in the congress. We have participated in all the events since 2022, mainly as speakers on topics related to business, markets, and marketing,” he says.

In his view, the event has established itself as a space where stakeholders at different stages of development within the industry converge. Some are already grouped into organizations, while others continue to operate independently, making the congress a relevant forum for exchange within the sector.

“It’s a relatively new congress, but it has the expectation of being a meeting place for the different stakeholders. I believe it’s a technical space and also an opportunity for consensus,” he says.

The presence of international specialists and companies also adds an extra dimension to the event. According to Pinto, the visit of foreign stakeholders allows for a clearer understanding of how the avocado value chain is evolving and what the demands of different markets are.

In this context, one of the contributions Interanza has sought to make at the congress is related to the commercial dimension of the business. Based on its experience, the company has shared information aimed at helping producers better understand the requirements crops must meet to access international markets and how production factors influence marketing.

“We participated so that producers could learn more about the process, the requirements of different markets, and the care that must be taken with crops,” Pinto explains.

One of the aspects that often comes up in these discussions is the importance of understanding production windows, especially in the case of Ecuador. The country's geographical location creates unique conditions for cultivation, since being on the equator, the trees receive many hours of sunlight and do not experience distinct seasons.

“Being on the equator means we have many hours of daylight and no seasons. This means the trees are always incentivized to produce,” the executive explains.

This condition can lead to continuous production if appropriate agronomic management practices are not implemented. Therefore, the commercial sector has also emphasized the need to organize production through timely pruning and controls that allow fruit to be harvested during the most favorable market periods.

From Interanza's perspective, this production dynamic translates into a specific window of opportunity for Ecuadorian avocados to achieve greater international exposure. Pinto estimates that there are approximately 18 weeks a year when the product can be better positioned in export markets, provided that this window is managed appropriately.

“If that window is used effectively and the product is delivered at the right time, it can be key to the sales process,” he points out.

For the 2026 edition of the congress, the executive anticipates that one of the most prominent topics will be marketing. In this context, Denise Alarcón, commercial manager of Interanza, will participate in a dialogue with other industry stakeholders to exchange experiences and information on market development.

In addition to the technical content, Pinto highlights the value of the networking spaces generated during the event, where participants can share information and strengthen ties within the value chain.

“We hope that the actors will be open not only to receiving information, but also to sharing it,” he says.

The 5th International Avocado Congress is aimed at producers, exporters, technicians, and professionals connected to the industry. Registration is open until March 24th and includes the option to participate in the academic congress, a field trip, or both.

In this edition, Avobook will participate as a media partner of the event, reaffirming its commitment to disseminating strategic information and analyzing the avocado market at the regional and international levels. For industry stakeholders, gatherings like this represent an opportunity to further strengthen an industry that continues to advance steadily and still has significant room for growth in volume, quality, and positioning in international markets.