Click here to go directly to the content

Avocado shipments to Europe are falling, and medium-sized fruit is increasing in value due to pressure on large-sized fruit.

The European market experienced a 9% decrease in import volume, with an estimated total of 954 containers. This figure represents a drop from the usual threshold of 1,000 containers per week, although it remains just 2% above the volume recorded during the same week of the previous year.

Regarding the distribution by country of origin, Peru continues to lead European supply with a 76% share, although this shows a slight decrease from the 80% of the previous week. Colombia and South Africa each accounted for 9% and 7% of the total, respectively, while Kenya and Tanzania, which are grouped together statistically, also totaled 7%. Although no secondary supplier exceeds 100 containers per week, these countries showed increases in their shipped volumes, in contrast to Peru, which reduced its shipments by 14% compared to the previous week.

Regarding prices, movements were mixed depending on origin and gauge. In the Dutch market, the price of 18-gauge shotguns rose by 3%, while 30-gauge fell by 12%. In the Spanish market, the drop was more pronounced: 18-gauge plummeted by 25%, and 22-gauge fell by 11%, although the latter is now trading above 18-gauge, an unusual situation that reflects the readjustment of value based on demand.

Carlos Ocaña, an industry analyst and columnist for Avobook, pointed out that the supply structure is heavily concentrated in large sizes, which has led to an oversupply in that segment and consequent downward pressure on prices. This situation has boosted the value of smaller and medium sizes, especially those between 18 and 24 gauge, which have gained prominence thanks to sustained demand from the retail channel, focused on these sizes due to their packaging and presentation preferences for the end consumer.

Remember that the detailed breakdown of each figure and the weekly evolution of global avocado market movements across all markets and origins can be found in the Avobook Premium Report . Subscribe now at avobook.com

Tags

Related articles

South Africa adjusts its strategy to maintain its place in Europe
South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

View more
Sigfrido Fruit, the premium avocado that is conquering Europe
Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

View more
The Jalisco Avocado Congress 2026 will bring together global market leaders
The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

View more