Under the leadership of Xavier Equihua, the Peruvian Avocado Commission has positioned the Peruvian avocado in the US market, contributing to the surge in consumption during the summer months.

Avocado consumption in the United States has grown exponentially over the past decade, and Avocados from Peru, led by the Peruvian Avocado Commission (PAC), has been a key player in this phenomenon. Since its founding in 2010, the PAC, under the direction of Xavier Equihua, has promoted Peruvian avocados in a competitive market, especially during the summer months when the supply of Californian fruit is limited. This effort has contributed to avocado consumption growing by approximately 10% annually in the country.

A crucial part of this growth has been the U.S. government program that charges 5 cents per kilogram of imported or domestically produced avocados, allocating these funds to promotional campaigns that have generated up to $70 million in marketing investments. Thanks to this, Peruvian avocados have gained prominence in more than 30 supermarket chains, including Walmart and Costco, with promotional campaigns throughout the summer.

Although Mexico remains the main supplier of avocados to the US, Xavier Equihua explains that there is no direct competition between the two countries, as Peru supplements the supply during the months when Californian production declines. The CEO of PAC anticipates that US avocado consumption, currently around 2.8 billion pounds, could reach 3.3 billion pounds in the next five years, albeit with more moderate growth.

Source: freshplaza.es