Moroccan avocados: quality and competitiveness in the global market

In just 15 years, the country has gone from relying on imports to exceeding 100,000 tons of production, gaining recognition for its quality and European standards.

Avocado farming in Morocco has undergone an extraordinary transformation in the last decade and a half. What in 2011 seemed like a fledgling industry, with low volumes and limited quality, is now a booming sector with world-class standards. Abdelkader Benchagra, from the company Maroc Avocado, points out that the North African country has gone from buying fruit through Spain and France to producing more than 100,000 tons per season. This progress has been made possible by the drive of a new generation of agricultural technicians, the commitment of producers with a long-term vision, and a rapid adaptation to the demanding requirements of European retail.

One recent milestone has been the intervention of Moroccan authorities to establish an official start date for the season, a measure aimed at curbing premature harvests. This decision helped improve the overall quality of the product and was welcomed as a lesson in sustainable business practices for producers. Benchagra emphasizes that adhering to basic ripening standards offers more long-term benefits than the pressure to be the first to sell. This effort is complemented by obtaining key certifications for international trade, such as GlobalG.AP and others required by supermarket chains.

Looking ahead to the new season, Maroc Avocado is already in full preparation to expand its presence in the European market. With branches in both Morocco and the Netherlands, the company aims to further strengthen its sales network and continue positioning Moroccan avocados among the best in the world. “Today there is no longer any doubt about whether Morocco can produce competitive avocados; the market recognizes their quality,” concludes Benchagra.

Source: freshplaza.es