Click here to go directly to the content

Colombian avocados are growing in the United States, while volumes are declining in Europe.

The Avobook W20 Report shows a reduction in avocado volumes in Europe, a significant change given the market saturation of the previous weeks. However, what is actually happening is a clearing of inventory, which is why prices are remaining largely unchanged.

One reason for this situation is that recipients in Europe have already seen Israel and Spain withdraw from the market, in addition to the intermittent shipments from South Africa due to the impact of problems affecting its shipping routes. So much so that, while one day between 30 and 50 containers might be shipped, two weeks later that number could drop to between 250 and 300.

The numbers are clear: from nearly 800 containers arriving in Europe until last week, that number will drop to 680. And, importantly, there's a phenomenon that will impact the entire landscape: Peru will see its global market share reduced by between 20% and 30%. Furthermore, it's focusing on the attractive US market, which is causing concern among European importers that, at some point, they may not have enough fruit available.

In North America, Peru hasn't yet captured the spotlight. But it will, as it prepares its coastal harvest, with its larger and more uniform fruit, to regain ground behind Mexico, which supplies 70% of the demand, and California, which holds a quarter of the market. This is Colombia's week, as it gains market share, reaching almost 4%.

The Avobook W20 Report shows that Mexico is nearing the end of its traditional harvest and is awaiting the new crop, which could begin in June, although the volumes are still to be seen. In fact, Michoacán has already shipped 89% of its projected harvest, and Jalisco, 93%.

Prices in China are expected to rise, and Peru is once again a factor in this. This is because prices increase as shipments from China decrease, dropping from 71 to 43 containers in the coming days. However, the price increase isn't for everyone: Chinese buyers are offering significantly higher prices for large-sized fruit, while medium-sized fruit prices remain stable.

You can see the numbers for this whole picture in detail in the Avobook Week 20 Report , with just one click.

Related articles

South Africa adjusts its strategy to maintain its place in Europe
South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

View more
Sigfrido Fruit, the premium avocado that is conquering Europe
Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

View more
The Jalisco Avocado Congress 2026 will bring together global market leaders
The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

View more