From August 26 to 28, 2026, the city of Ciudad Guzmán, in the state of Jalisco, will host the 10th Jalisco Avocado Congress, one of the most important technical and commercial gatherings for the avocado industry in Mexico. The event will bring together producers, exporters, packers, researchers, and supplier companies linked to the crop's value chain.

Organized by the Association of Avocado Producers and Exporters of Jalisco (Apeajal), the congress seeks to consolidate itself as a space for technical and commercial exchange that will strengthen the competitiveness of the sector, as well as promote the adoption of new technologies and the analysis of production and market trends.

During the three days of the event, a program will be developed that includes technical conferences, specialized presentations and a large commercial exhibition, where companies in the agricultural sector will present technological solutions, machinery, supplies and services oriented to the production and management of avocados.

The meeting also includes networking opportunities for producers, suppliers and industry players, as well as activities focused on exchanging experiences and knowledge about the main challenges facing the sector.

The congress's trade exhibition usually brings together more than a hundred specialized companies and suppliers, making the event a key meeting point for the avocado ecosystem of western Mexico.

In this edition, Avobook will once again participate as a media partner of the event, reinforcing its role as a platform for information and analysis of the global avocado market and supporting the dissemination of the main content and debates that take place during the congress.