“To grow together in Europe, it is not enough to send a good avocado: it has to arrive as a premium product.”

The real test comes when the fruit finishes its journey, enters our warehouses, and is presented to the European customer.

That's where an avocado truly proves whether or not it belongs to the premium segment.

At Sigfrido Fruit we are immersed in an important stage of growth in Europe and this is leading us to strengthen our relationship with producers and suppliers from some of the great international origins, especially Mexico, Peru and Chile .

We're looking for partners to grow with over the next few years. But when we talk about partners, we're not just talking about buying and selling fruit. We're talking about sharing a way of understanding quality.

Quality also comes through the eyes

A premium avocado has to be excellent when you cut it open: good dry matter, creamy texture, balanced flavor, and proper ripening. But before you even open it, there's a reality we can't ignore: consumers buy with their eyes first .

And our customers too.

Therefore, the organoleptic properties must be accompanied by visual characteristics that are in line with the product's positioning.

The current Peruvian campaign is clearly demonstrating this difference. We are finding suppliers capable of sending clean, uniform fruit without external damage, and at the same time, shipments where problems with lenticel or black spot appear during transit .

These types of damage are particularly complex because they are often not visible at harvest time and only appear during transit . Fruit may leave the country seemingly undamaged but develop defects by the time it arrives in Europe.

And there we have a problem for everyone.

Because an avocado may have excellent internal quality, but if it arrives on the shelf with blemishes or visible damage, a large portion of the premium consumer will reject it. All the effort invested for months in the field loses value in the final stages of the supply chain.

Quality is built in at the source

That's why our way of working increasingly involves anticipating needs.

We don't want to wait until the fruit arrives in Europe to find out what happened. We want to work alongside the producer from the very beginning to understand the farm, the fruit handling, the harvesting and post-harvest processes, and all the factors that can influence how the avocados arrive several weeks later.

For us, a supplier isn't simply someone who has fruit . The partner we're looking for is someone who shares our concern for the end result.

We need to speak the same language of quality.

And that also implies transparency. When a problem arises, we must analyze it together, understand why it happened, and work to minimize its impact on future shipments.

I deeply believe in this way of building relationships because the European market is evolving very rapidly. Consumers are much more knowledgeable about avocados, and supermarkets, distributors, and specialty customers are becoming increasingly demanding.

Compliance is no longer enough.

Mexico, Peru and Chile: we want to continue growing together

Over these 14 years we have built a solid foundation in Europe. Now we want to take another step forward.

Sigfrido Fruit is a growing brand and our ambition for the coming years necessarily involves strengthening alliances with large producers and suppliers in Mexico, Peru and Chile who can accompany us in that development.

We're not looking for one-off deals. We're looking for stable relationships, trust, communication, and a shared vision of the market.

Europe represents a huge opportunity for the major producing countries, but I believe that future growth will be increasingly linked to the ability to correctly segment the fruit and understand what each customer needs.

There's a market for different categories and specifications. The important thing is not to confuse them. When we talk about a premium avocado, the commitment must be maintained from the tree until the consumer holds it in their hands.

That is the standard we want to uphold.

And also the opportunity we want to share with our partners.

Because our intention is not to grow alone. We want to do it together with producers who understand that behind every box shipped there is something much more important than a commercial transaction: there is the trust of a customer and the reputation of two companies that have decided to work together .

That's the kind of alliance we're looking for.

And I am convinced that the coming years will offer great opportunities for those of us who share that same vision of quality.