The international avocado market is entering a stage of strong competition between origins, marked by sustained growth in supply and a demand that, while remaining firm, requires planning, differentiation and logistical precision.

In the current context, Chile, Colombia, and Morocco are showing significant growth in both production and international presence. Chile has made considerable progress not only in Europe but also in other markets; Colombia continues to consolidate its expansion; and Morocco is projecting a campaign with significant volumes. All of this creates a demanding scenario for the coming months, especially between January and March, when high volumes from various countries will coincide.

For Ecuador, this situation represents both an opportunity and a challenge. We anticipate a successful season, driven by favorable weather conditions. Recent rains have benefited fruit development, allowing us to begin the first harvests destined for the local market, where prices remain attractive, as is typical between September and October, for both Fuerte and Hass avocados.

Currently, the focus is on meeting domestic demand and preparing for the start of the export season, which we estimate will begin between mid- and late November. The goal is to ensure the fruit arrives during the most favorable market windows, maintaining the quality and consistency that characterize Ecuadorian produce.

Regarding market diversification, Europe remains a priority destination, with increased interest from buyers in Germany and Russia, in addition to the possibility of opening a couple of nearby markets in the Andean region. Meanwhile, we are still awaiting decisions on entering the US market, where technical observations and action plans are still under review. At this time, there is no set date for the start of shipments to that destination.

In this context, it is crucial to seize every opportunity for trade. Our participation in Fruit Attraction, where we concluded our fifth consecutive edition, demonstrated the sector's evolution. Compared to its early years, the event has grown impressively: the international pavilion, formerly located in Hall 8, has now moved to one of the larger halls, specifically Hall 12 for the Americas and Hall 14 for Africa and the rest of the world.

For us, the trade fair was particularly productive. We doubled the number of visits and meetings compared to previous years, strengthening relationships with existing clients and making contacts with new buyers, especially from Europe. Furthermore, the event's growth confirms that Fruit Attraction is consolidating its position as a key venue for the fresh produce business, complementing the traditional Fruit Logistica in Berlin.

In short, Ecuador enters this stage with optimism, but also aware of the challenges. The convergence of multiple origins with large volumes, logistical demands, and the need to maintain competitive prices will require strategy and foresight. However, product quality, consistent effort, and adaptability remain the strengths upon which we will build the next Ecuadorian avocado season in the global market.

Santiago Pinto, Director, Iteranza, spinto@interanza.com , Ecuador