The start—or rather, the continuation—of Ecuador's avocado season marks a turning point worth observing closely. This is not only due to the initial shipments, which have already been recorded up to week 52, but also because of what lies behind them: a combination of technical expertise, commercial strategy, and clear signs of maturity for the sector.

From an export perspective, the outlook is promising, especially in terms of quality. After two droughts that tested the sector, the focus on phytosanitary and nutritional management has been key. Today, the fruit is in optimal condition, and that's no coincidence: it's the result of a conscious process of continuous improvement, with producers and operators aligned toward a common goal.

Added to this is a strategic element that Ecuador has been promoting for some time: market diversification. Looking beyond traditional destinations not only expands opportunities but also requires a more nuanced understanding of the movements of other origins, their volumes, and their strategies. In this context, Ecuadorian fruit has found a particularly interesting niche in Northern Europe, where it is valued not only for its quality but also for its consistency and commercial savvy: a fruit that adapts well to market demands.

Certifications have been another key pillar. Not only for Hass avocados, where the work is already showing results, but also for Fuerte avocados. The opening of an export window for this variety, backed by certifications built year after year, confirms significant progress. The fact that Ecuadorian Fuerte avocados now have scheduled export weeks is no small matter: it expands the country's portfolio and strengthens its market position.

Meanwhile, the local market is beginning to show signs of evolution. Historically dominated by the Fuerte avocado—often distributed through informal channels—consumption is starting to diversify. The Hass, until recently a little-known variety in Ecuador, has been gaining ground, especially in modern retail outlets. This change, although gradual, is key: it allows for better distribution of production, balances supply and demand, and strengthens domestic supply.

However, one significant challenge remains: the access protocol to the United States market. The process has taken longer than expected and has not met the deadlines projected by the sector. Even so, work continues, and a decision regarding a potential opening for this season is drawing ever closer. Whatever the immediate outcome, the fact is that Ecuador enters this moment with a much stronger foundation than in previous seasons.

In short, the Ecuadorian campaign is not only starting with fruit on the move, but with a clear strategy: quality backed by technology, diversified markets, evolving domestic consumption, and a sector that, despite delays and challenges, continues to move forward with conviction. And that, in an increasingly demanding global context, is a sign that does not go unnoticed.

Santiago Pinto
Director Iteranza
spinto@interanza.com
Ecuador