Jalisco strengthens avocado supply to the U.S.
Production in Jalisco gains prominence in the summer and helps to sustain the Mexican supply in the US market.
Avocados from Jalisco are becoming a key factor in supplying the U.S. market during the summer months. The region, authorized to export to the United States since 2022, has allowed Mexico to complement the traditional supply from Michoacán during one of the most challenging periods of the trade calendar. According to Sophia Koorndyk, Sales and Marketing Manager for the United States at GLC Cerritos, the addition of Jalisco fruit “has been a game-changer” for the Mexican industry.
The executive explained that during July, August, and September, Jalisco can account for up to 40% of the Mexican fruit entering the United States, helping to fill a seasonal gap that previously created greater supply pressures. This contribution comes during a record-breaking season for Mexico, which has already surpassed 2.5 billion pounds exported to the U.S. market, further solidifying its leadership as the country's leading annual supplier of avocados.
The market's strong dynamism has also been accompanied by robust retail demand. Between January and March, Mexican exports increased 37% year-on-year, while retail sales grew 20% in units, driven by aggressive promotions and lower prices. However, recent adjustments in the harvest could lead to a price tightening toward the end of the season, due to reduced availability and some producers' strategies to slow down harvesting.
In this context, GLC Cerritos is committed to further expanding its presence in the United States through new certifications, logistical investments, and sustainability programs. The company plans to increase its exportable acreage from Jalisco and strengthen its bagging, ripening, and regional distribution operations. “Jalisco will play a key role in maintaining Mexico as an even more important supplier year-round,” Koorndyk concluded.
Source: portalfruticola.com
