Avobook Premium Report 2024 w25
Mexico's market share in the United States falls to 50%, while prices recover in Europe and China.
The Avobook W 25 Report reflects the impact of the suspension of avocado shipments from Michoacán to the United States, showing a drop in volume from 33 to 27 million pounds, placing its market share at 50%. However, 22.3 million tons of Mexican avocados remain in stock, matching the Californian supply, which maintains a third of the market. Peru stands out with a significant increase, reaching a 14% market share, while Colombia holds 5%. Prices have experienced the largest increase of the year, exceeding expectations.
In Europe, Brazil is finishing its harvest and will gradually reduce its weekly shipments until the end of July. Peru once again exceeded 500 containers, reaching a 64% market share. Price differences are observed in Spain and the Dutch port area: in the Iberian Peninsula, prices for medium and large sizes are increasing, while in Rotterdam, prices remain stable, but retail sales are strong.
China is finally showing a recovery in prices, once again dominated by Peru after Kenya's exit from the market. Interestingly, some sizes increased by more than 130% compared to the same week in 2023.
Welcome to the Avobook W25 Report.
