Avobook Premium Report 2024 w24
Peru is growing in the United States, Kenya is approaching second place in Europe, and China is showing peculiarities in pricing.
It is true that Peru will account for a smaller volume this year than in 2023. Week 19 evidenced this decline, primarily due to weather factors that affected harvests. However, since week 20, its shipments have rebounded, as shown in the Avobook W 24 Report, where its volume for week 23 is very close to that of the same period last year. In fact, it maintains two-thirds of the European market and is making stronger inroads into the United States, exceeding 10% market share, given the decline in Mexico. In Europe, Kenya is gaining ground (12% share), hot on the heels of South Africa (14%) in the race to be the second-largest supplier. This race is expected to yield results for Kenya in the coming weeks, at least until Chile enters the market in September and—as anticipated—joins Peru in the top two in Europe. In the United States, the report shows California maintaining its quarter of the market, while Mexico continues to decline, reaching 57%. However, fruit from the latter part of the Michoacán season has gained in farmgate prices. At least a 10% increase has been recorded in the prices of large-sized Mexican fruit in North America. In China, it is interesting that Peru has a small presence in a market with fluctuating volumes, with Kenya entering with some shipments, reaching 2.5% of the market. It is expected that it may grow slightly and be joined by South Africa. This is significant because the Asian giant has a particular characteristic: the largest sizes do not necessarily command the highest prices, as sizes #20 and #22 outperform sizes #16 and #18 in price.
You'll find all the details inside the Avobook W24 Report.
