Price determines the competition between origins in Argentina

The supply of avocados in Argentina changes as the seasons progress from different origins. However, to understand the competition among suppliers, it's also necessary to consider how much consumers are willing to pay. Under current market conditions in Argentina, price plays a significant role in that decision.

Chile was the dominant supplier during the first months of 2026. Peru then joined the market, and towards the end of April, Brazilian suppliers, with whom we work, began to arrive. The transition between seasons broadened our supply options, although the fruit quality did not always meet our expectations.

In the case of Peru, quality issues were observed during the season, which in our commercial circuit ended around the beginning of August. Brazil also started with lower-than-expected quality, but its fruit improved as the season progressed. Currently, that supply coincides with the start of the new Chilean season.

Brazil finds an opportunity in price

The window between Peru's end and Chile's start is attractive for Brazil because, towards the end of its season, it has larger and better quality fruit available than at the beginning of the campaign. This is further enhanced by a lower price than the Chilean offer.

That combination has value in Argentina. A price difference can sway a purchase towards one origin, especially when the consumer needs to adjust their budget.

Brazilian fruit has improved, although the new Chilean supply maintains a quality advantage. This should allow Chile to increase its market share as its season progresses. But this advantage must be accompanied by a price the market can accept.

Growing consumption requires keeping prices under control.

In recent seasons, avocado consumption has increased. However, this growth has not necessarily translated into better prices. In the Argentinian market, an affordable price is a key factor in encouraging more people to buy the product and maintain their consumption.

At the same time, a weakness in domestic consumption is currently being observed, affecting various categories. Therefore, the growth seen in previous years does not guarantee increased demand this season.

For those of us who supply the market, the challenge is finding a balance between quality and price that allows us to sustain sales. The fruit must meet the buyer's expectations, but also be within their budget.

Quality must be accessible

When Argentine buyers choose between Brazil, Peru, and Chile, they look for quality at a reasonable price. If that balance isn't met, the cheaper alternative gains ground.

Therefore, the opportunity for each origin depends as much on its supply window as on its ability to respond to market conditions. Brazil has an advantage in the size of its fruit and its price, while Chile can regain market share with the quality of its new season.

The final decision boils down to one idea: In Argentina, we want quality products at a reasonable price. If it's not reasonable, we'll buy the cheapest option.

Miguel Bauza
Manager of Don Jaime Company - Argentina
mbauza@donjaime.com.ar

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