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Antonio Villaseñor

Competition in the avocado market: How will Mexico adapt?

Mexico

Last week, Mexico harvested 21,270 tons of avocados, of which 16,545 tons were exported to the United States, representing a 78% yield. However, demand for Mexican fruit has begun to decline due to competition from other origins, such as California, which is already harvesting around 7,000 tons per week.

In this context, Mexico estimates a harvest of around 22,000 tons this week, but this will depend on demand and orders generated in the market for Mexican fruit. The number of hectares available for harvest under the U.S. program decreased by 8% compared to last week.

Market conditions are showing mixed signs, with declining inventories but significant downward pressure on FOB prices. Farmgate prices are relatively stable, but Mexico will have to compete with other sources, such as Colombia and Peru, in the coming weeks.

Mexico's exports to other markets are almost entirely concentrated in Canada and Central America, and domestic consumption has also been a factor in maintaining high prices.

In this scenario, Mexico will maintain some stability in shipments, between 16 and 20 thousand tons, but will have to adapt to the conditions that the market imposes, which will surely be more competitive in the coming weeks.

The avocado market presents both challenges and opportunities for Mexico, and it will be important for producers and exporters to adapt to changing market conditions to maintain their competitiveness.

Have a great week everyone!

Antonio Villaseñor, Director of Aztecavo antoniovz@aztcavo.com.mx Mexico

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