In recent years, Brazil has gone from being a peripheral player to a competitor that deserves attention on the global avocado stage. Its Hass avocado exports have grown by more than 100% in just three years, jumping from 10,000 to 25,000 tons annually. And all indications are that this upward trend will continue: as new orchards reach productive maturity, the country could exceed 50,000 tons in the coming seasons.

But what's interesting about Brazil isn't just the expansion of its agricultural frontier, but the dual strategy it's pursuing. On the one hand, there's a determined effort to strengthen domestic consumption, with campaigns in supermarkets, collaborations with chefs and nutritionists, and partnerships with medical associations to highlight the health benefits of avocados. This approach aims to make Hass avocados a staple in the Brazilian diet, while simultaneously expanding the local consumer base.

On the other hand, the international expansion remains strong. Although the first shipment to Chile in 2025 was limited—delayed by documentation issues and hampered by the drought and high temperatures of the season—the reception was positive and marks the beginning of a trade relationship that could solidify in the coming years. Brazil's strategy focuses on two clear fronts: South America, with Argentina, Uruguay, and Chile as natural destinations from February to September, and Europe, where it aims to position itself between February and April with competitive prices before Peru's strong entry into the market, and then differentiate itself through quality toward the end of the season.

Brazil's productive geography also plays a key role. From the lower-lying areas of São Paulo and Espírito Santo, where early production allows for attractive market prices, to the fields of southern Minas Gerais, at altitudes above 1,300 meters, which yield late-ripening fruit with a higher oil concentration and a distinctive flavor, Brazil exhibits a diversity that gives it the flexibility to supply different markets and sales windows.

The fundamental question is whether Brazil will manage to balance its two fronts: consolidating domestic consumption while simultaneously expanding its exports sustainably. What is certain is that, in an increasingly competitive global landscape, the country has ceased to be a secondary player and has become a key player that avocado markets cannot ignore.

Adilson Luis Penariol Partner/director AvoPrime Ftutas SA adilson.luis@avoprime.com.br