Avobook Report W23-2024
Mexico continues to decline as it awaits the arrival of "the crazy flower" (a reference to a specific product or product), while Europe experiences lower volume due to Peru's slowdown.
The Avobook W 23 Report confirms the downward trend in Mexico's share of the US market. It's slight, but steady, until the peak avocado season, expected in two weeks, picks up. Peru is reaching its highest level this year, with 3.5 million pounds, closely followed by Colombia with 3.3 million. The farmgate price is the key news, with an 18% increase. In Europe, buyers have less avocado available, with South Africa's supply decreasing by 42%, a trend that is expected to continue, leaving it with only a fifth of the market. Peru remains the leader there (65%), but it's important to note that the reduction in fruit in Europe is due to lower supply from South Africa, which is currently supplying only half of what it shipped at the same time in 2023. This would be the main reason for the price rebound seen over the past two weeks. China remains unclear in its volume projections, with Peru almost omnipresent and South Africa preparing its first shipments for the end of the month. What is clear, however, is the sustained decline in prices, with size 30 falling by 23%. The downward trend is very similar to last year's, although with a significantly better price base. This is some of what you can see in the Avobook W 23 Report.
