Things are changing in Europe: volume is decreasing, largely due to Israel and Spain's withdrawal from the market. South Africa's intermittent shipments, caused by its shipping logistics problems, are also having an impact. Despite this, prices remain stable. Colombia has targeted the United States well, increasing its presence there, while Peru is preparing for larger shipments of its high-quality, coastal-harvested fruit. Mexico continues to dominate, with a 70% market share, although its traditional harvest is declining. California follows, holding a quarter of the market. And what's happening in China? Prices are rising due to a decrease in Peruvian shipments, although they vary depending on size: large fruit fetches considerably higher prices, while medium-sized fruit remains stable.

The complete overview of the global avocado market is presented in this week's Avobook Report 20.

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