The avocado season in Morocco is nearing its end with a unique situation: domestic consumption has surged between 60% and 70% due to Ramadan. This phenomenon has not only boosted local demand but has also created an unusual balance between domestic and export prices.

Historically, the Moroccan local market has been supplied primarily with second-grade or rejected avocados. However, the current situation reveals a significant shift: large supermarkets are purchasing premium-quality fruit to meet growing demand. This adjustment in domestic consumption patterns demonstrates the increasing importance of avocados in the Moroccan diet, particularly during the holy month.

Meanwhile, in the international market, Morocco continues to offer Hass and Lamp Hass avocados simultaneously, with a favorable reception and high prices. The appreciation of Moroccan avocados in global markets is indicative of the sector's current strength, with prices that are attractive to producers and exporters.

The campaign, which is in its final phase and will likely extend until the second week of April, offers key lessons. First, the potential for growth in Moroccan domestic consumption, which during specific periods like Ramadan can rival external demand. Second, the consolidation of Morocco as a relevant player in avocado exports, capable of positioning itself in demanding markets with high-quality products.

If this trend continues, the country could further strengthen its avocado industry, strategically balancing its domestic market and export capacity. The key will be efficiently managing supply to capitalize on both local growth and international opportunities, ensuring the long-term sustainability of the Moroccan avocado boom.

Yassin Chaib Morocco