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Avocado exports to Europe and Japan: opportunities for Mexico

Week 27 was not an easy week for the Mexican industry. The negative effects of being out of the market for almost two weeks are only now becoming apparent; the momentum has been lost, and now Mexican fruit must regain lost ground, primarily in the open market. Mexico sent 639 shipments to the United States; a percentage of this fruit is from the new season, although the majority is still "black" fruit.

In the coming weeks, Mexico will have both types of fruit available, which has led to a decrease in purchase prices for producers, especially for "black" fruit. This availability will allow for continued fulfillment of orders for both large and small sizes, and each week there will be an increasing supply of "loca" fruit. Therefore, it is expected that the percentages of each type will adjust as the previous season's fruit supply dwindles.

Now that Mexican fruit inventories have recovered, it's clear that turnover is faster than for fruit from other origins. Undoubtedly, the high dry matter content is a factor distributors continue to consider when scheduling deliveries and avoiding unnecessary storage. This strong turnover of Mexican fruit doesn't coincide with downward pressure on prices; however, it's a normal trend as long as there's a supply of both types of fruit, but this could change in August.

This week, some exporters began receiving calls about the possibility of shipping fruit to Europe. It appears Peru's season could end sooner than expected, and there won't be enough supply from other origins to meet the growing demand in that market. Europe isn't a priority market; however, whenever there's an opportunity to fill gaps, Mexico is a viable option for importers in that region. Information has also been received that Japan might resume fruit imports toward the end of July.

Sergio Paz Vega

Mexico

sergio.paz@coliman.com

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