November 2025 was marked by a downward trend in prices, driven primarily by the increased presence of Chilean and local Chinese fruit, and by the absence or limited supply from Peru for several weeks. The market operated under a slow turnover environment , with less effective demand. and a more selective consumer , with a clear division between source prices.

Week 43: Onset of descent and multi-source pressure

November opened with an abundant supply of local and Chilean fruit, putting immediate pressure on prices. The market continued its gradual decline.

• 4 kg: RMB 100–120
• 10 kg: RMB 280–290
• Peru-China departures: 29 containers

The general expectation was that the downward trend would continue, in an environment where Chilean fruit was beginning to position itself more strongly.

Week 44: Softer prices and Chile maintaining the benchmark

The week saw less movement and more stability, but with prices easing in both formats:

• 4 kg: RMB 100–110
• 10 kg: ~RMB 250
• Peru-China departures: 17 containers

Chile remained the highest price benchmark, with Peru trading slightly below and local fruit settling into lower ranges.

Week 45: Peru disappears and Chile raises its screens

Blank sailing left the market without Peruvian fruit, a factor that allowed Chile to capture more value in the short term:

• 4 kg (Chile): RMB 130
• 4 kg (China): RMB 95–100
• Peru-China departures: 0 containers

Peru's absence brought a brief respite to prices, but demand did not show significant growth.

Week 46: Same scenario, different tension

Conditions remained virtually unchanged from the previous week. However, the resumption of shipments from Peru did not have an immediate impact at the destination due to pending transit times.

• Identical scenario to Week 45
• Peru-China departures: 23 containers

Prices continued to be supported by Chilean dominance, while local fruit continued to offer more economical options for less demanding markets.

Week 47: Price drop and very slow turnover

The market showed a clear sign of weakness in sales. Demand did not react despite price adjustments.

• 4 kg: RMB 90–100
• 10 kg: RMB 200–220
• Peru-China departures: 2 containers

The slow turnover began to worry several receivers, especially due to the increasing ripeness of the local fruit and the greater selectivity of the buyers.

Week 48: The market hits bottoms and confirms the trend

At the end of the month, prices reached new lows, reflecting saturation, slow sales velocity, and little commercial traction:

• 4 kg: RMB 80–85
• 10 kg: RMB 150–160

Peru had a week without a presence at the destination, so the market was left in the hands of Chile and China, but without managing to raise prices.

Month-end: a market that demands precision

November 2025 sent a clear message: Hass avocados are no longer the sole market in China. Multi-origin mixes, variable ripening, and weakened demand are forcing exporters and importers to operate with:

• consistent quality,
• improved window reading,
• customers who actually move product,
• and format strategy.

The year-end outcome will depend on Chile's performance and Peru's ability to re-enter the market with high standards and appropriate timing.

André Vargas
Global Procurement Manager South American Express
Co- Commercial Director at Fruwer Produce LLC
avargas@fruwer.com