The end of the year paints a clear picture of the dynamics in major international markets, marked by seasonal adjustments, changes in market share by origin, and relevant signals for the start of 2026. In the United States, week 52 of the year saw approximately 1,200 shipments entering the market, representing a 22% drop compared to the previous week—a typical fluctuation associated with the holiday season and reduced harvest activity. Even so, volume remains at solid levels, standing 34% higher than that observed during the same week of the previous year. The market structure remains virtually unchanged, with Mexico accounting for 98% of the supply, while California and Chile contribute marginal shares, as do Colombia and other origins.

In Europe, the start of the year shows a scenario of moderate adjustment. During week 1, 514 shipments were recorded, 13% fewer than the previous week, although in line with the volumes that marked the beginning of 2025. The main change is the redistribution of supply among origins, with Israel leading the share, followed by Colombia, Chile, and Spain, while Morocco, Mexico, and Peru maintain smaller presences. Prices have varied according to size, with stability in larger sizes and significant increases in smaller sizes. As Jorge Molina points out, there is an expectation in Colombia of price improvements to encourage larger harvests, which anticipates a high availability of fruit in the first weeks of January.

In Asia, and particularly in the Chinese market, the dynamics remain dominated by Chile at the start of the year. Week 1 saw 21 shipments, a 32% decrease compared to the previous week and significantly lower than at the beginning of 2025. This behavior follows a pattern that has been repeated in previous seasons, where Chile maintains the initial supply for the year, while attention is closely watched to see when and to what extent shipments from Peru or other origins might be incorporated in the following weeks.

In week 52, Chile recorded 164 exported containers, representing a 31% weekly decrease, although it remains 23% above the year-on-year level. Shipments were primarily distributed to Europe (43%), Latin America (32%), and Asia (24%). In week 1, the European market share was 20%, while the US market share was just 1%. The drop below 200 containers marks the lowest level since week 35.