Avobook Report Preview W19-2025
Mexico's market share in the United States falls by 12%, while Peru consolidates its dominance in Europe with 72% of the market.
During week 19 of 2025, the global avocado market reflected adjustments in both volume and prices. In the United States, imports totaled approximately 1,450 shipments at the close of week 18, representing a 9% decrease compared to the previous week, although still 3% above 2024 levels. Mexico maintained its leading position with 63% of the volume, despite a 12% drop, while California (26%) showed a slight increase of 4%. Peru and Colombia, with shares of 6% and 5% respectively, maintained a stable presence, although greater growth from Peru is anticipated in the coming weeks.
In Europe, shipments fell below the 1,000-unit mark after several weeks, reaching 985 containers, 18% less than the previous week, although still 13% higher than the previous year. Peru consolidated its dominance with 72% of the market, while shipments from other origins, such as South Africa, Kenya, and Tanzania, declined. Prices saw a general decrease in both large and small sizes: in Rotterdam, sizes 18 and 30 fell between 10% and 11%, in a context marked by logistical delays that disrupted expected market behavior.
In China, shipments from Peru reached 99 containers, a 29% increase compared to the previous week and a 14% increase compared to last year. Prices continue their upward trend, with increases of 10% to 11% for medium-sized fruit, although a potential drop is anticipated in the coming weeks due to the accumulated influx of fruit and increased competition.
Discover the detailed analysis of the avocado market in week 19 and stay up-to-date on key trends. See Avobook Premium W19
