The year is flying by, and our beloved Hass avocado, #avocadosfromcolombia, is keeping pace with its dynamism. Week 4 finds us with an active market, clear signs in the field, and an export rhythm that continues to gain momentum.

In production, the average size distribution remains relatively balanced: around 30% large, 50% medium, and 20% baby. Prices at the farm level average COP 3,300 (approximately €0.77), with commercial offers continuing to adjust to market conditions.

By size, the average prices are COP 5,200 for large, COP 3,330 for medium, and COP 2,000 for baby fish. In addition, a relevant point is that the prices offered by processing companies have been quite attractive, helping to absorb volume and provide some relief to the supply chain.

As for production areas, Sonsón, Abejorral, northern Antioquia and northern Caldas are the main protagonists of this stage of the campaign, concentrating a good part of the current movement.

The weather has shown a slight improvement, although we've come from harvests with high rainfall that soaked the fruit. Fortunately, the Colombian Hass variety has responded well: good performance in transit and positive results at its destination so far. Dry matter production continues to increase, and everything indicates that we'll be in the thick of the main harvest until weeks 11 or 12 of 2026.

In exports, the growth has been remarkable. Since week 1, volumes have increased considerably and are now exceeding 200 containers per week, with Europe as the main destination.

For now, the North American market continues to show no clear signs for Colombian fruit. This is compounded by a weak dollar, producers creatively juggling to sustain operations, banks putting pressure on them, and a year that begins with considerable uncertainty. All of this unfolds against the backdrop of the contrasts inherent in an election year, fueling conversations, expectations, and noise, while the sector—as always—continues to move forward, focused on the present.

Jorge Molina Duque
Operations Manager, Quality Studio CO
jorge.molina@qualitystudio.cl
Colombia