Week 21 and counting. The momentum we've had with the US market is starting to slow down a bit, and against all odds, it seems the European market may end up being an outlet for some of this naughty crop that's already gaining volume.

In the field, we're hearing reports that winter is easing, allowing for a bit of work, but its effects are still being felt. The plants that process fruit for the top 5 are operating normally and at good capacity. We take this opportunity to express our solidarity and admiration for Jardín Exotics, for their resilience in overcoming the various challenges posed by the weather, all while continuing to export from that beautiful and warm municipality of Jardín, in Antioquia. Well done!

Specifically in the North American market, there have been decreases, and even complete halts, by some buyers who are literally swimming in 70s and 84s (which, along with the 60, are the calibers that Colombia currently produces). Demand has not responded as expected, in what some of our sources describe as a phenomenon they haven't seen in the market for a long time.

On the European side, few shipments have left, accounting for 40% of the exported volume, with arrivals averaging about 70 containers per week in recent weeks.

The reality is that there's a lot of fruit. Some exporters may be struggling, processors may be doing well, but ultimately, the most affected—and the most important of all—is the producer. Keeping them motivated, well-paid, and confident in the future is fundamental for this sector not only to grow but also to sustain itself and improve its productivity.

The average price offered for the fruit in the field is around COP 3,600. The rarest fruits command high prices: around COP 7,800 for large ones, COP 4,000 for medium ones, and COP 1,500 for small ones.

Today's column is for reflection. A turning point is looming on the horizon, with a possible convergence of prices between the US and Europe... and with the added complication that both are trending downwards. Where else can Colombia look? Canada? Latin America? Asia? There's much work to be done, but—as we always say—we must do it together.

Jorge Molina Duque, Operations Manager, Quality Studio CO, jorge.molina@qualitystudio.cl , Colombia