However, the most surprising development of the week has been the price collapse. The price of avocados has fallen from $62 to $48, driven by the influx of more than 60 million pounds of fruit during week 26. This price drop, while a relief for consumers, poses challenges for producers who must adjust their margins and sales strategies to remain competitive.

In Europe, the outlook remains promising. Peru leads with a 75% market share, although its shipments have been lower. This has allowed African producers to enjoy a 10% share, while Colombia maintains an 8% share. Prices in Europe have remained relatively stable and attractive, suggesting a balanced market with good opportunities for exporters.

In the field, challenges have intensified due to winter conditions. These negatively impact post-harvest logistics, complicating fruit collection and transport. Sustainability is a priority for some producers, who opt for responsible practices, while others prefer to maximize the harvest, even if it means picking fruit that is not yet fully ripe.

This situation presents a significant challenge for the quality teams of exporting companies and the quality control companies at the final destinations. Ensuring that only the best fruit reaches the market is essential to maintaining consumer trust and satisfaction.

However, looking ahead, it will be interesting to see how purchase prices adjust in the coming weeks. In southern Colombia, crossing the border into Ecuador seems to be becoming easier.

In summary, week 26 has been a mix of challenges and opportunities in the avocado world. From falling prices to logistical difficulties caused by the winter weather, and Mexico's dominance in the US market, each factor plays a crucial role in shaping this dynamic market. As the saying goes, "every cloud has a silver lining"; even in difficult times, there are always positive aspects to take advantage of and lessons to learn for future harvests.

Jorge Molina Duque

Colombia

jorgemolina@coltropicos.com